Heck Yeah

What if the world had no borders?

We are creating a world where accessing professional fitness coaching is available to anyone, anywhere and working towards a healthier, happier world.

Our story in a nutshell

The idea for Heck Yeah was born when our founder was trying to workout from his home-office, juggling between youtube workouts, instagram accounts and recommended daily workout plans, trying to figure out what workouts he should be doing and how on earth to fit this into a busy work schedule!

There is so much contradictory information out there about what we should be doing and how best to workout, it can be overwhelming and confusing. And if you’re not a ‘gym person’, walking into a gym with all that machinery can be really daunting and uncomfortable. The gym can be a competitive environment which makes it really hard to be a newcomer and make the progress that you’re striving for. Our founder thought, wouldn’t it be easier if you could have a coach telling you exactly what you need to do in order to reach your own personal goals? A professional that matches your preferences and schedule, who is easily accessible?

“Your relation with a coach is similar to the relation with your doctor – it’s personal” says founder, Bassel Anjoukeh, “so, finding the right coach who understands your needs is a lot of work, especially if you have limited access to the service”. This is where Heck Yeah comes in, the app that allows people–like our founder–to access a pool of professional coaches from anywhere. Workout from wherever you like, free from judgement! 

Heck Yeah provides coaches with another revenue channel, and trainees a pool of talent to choose from. Ultimately, Heck Yeah makes access to professional fitness coaching available to everyone, no matter where they are from, contributing towards a healthier, happier world. Heck Yeah, let’s do this!

The team behind the movement


Bassel Anjoukeh


Mohsen Ramy


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