Like everything else, health & fitness has gone online. Many personal trainers are desperate for their places of work to get back to ‘normal’. But many have also realized that the normal we once knew may never return. Because you’re reading an article about building an online personal training business, I’ll assume you’re probably one of the latter…
If so, your instincts are most likely correct. While people are already returning to gyms and Yoga studios in some places, the numbers are way down and expected to stay there at least until a vaccine can be distributed among a sizeable portion of the human population. Even after that, things may never be the same.
It’s not just the fitness industry that is expected to undergo permanent change because of the Covid-19 pandemic. From education to entertainment and retail to restaurants, the way we interact and consume is changing.
If you’ve decided to take your business (or at least part of it) into the online space, there are a few things you should know before getting started. Here are 3 easy steps you can follow for building an online personal training business:
1) Getting started as an online personal trainer
If you’re not already a certified personal trainer with a recognized organization such as ISSA or NASM, the first step on your journey should be to get qualified. While it’s possible to pick up clients online without a recognized certification, your odds are substantially higher when you have one. Industry experience is always helpful as well but everyone has to start somewhere, right? If you’re a newbie, you’ll need to put extra effort into standing out from the crowd. We’ll talk more about how to do that later on…
Whether you’re newly qualified or just new to the online space, you’ll need to start your journey by growing your presence on the web and social media. The goal is to have as many ways as possible to reach new clients and grow your online authority. This includes having a website (which is not as difficult or expensive as you might imagine) and being active on as many social media platforms as possible.
2) Finding the right platforms to launch from
There are so many different methods for building an online personal training business that it can all get a little bit overwhelming. This is especially true if you’re not tech savvy or have never worked in the digital world. Between the web, social media and online fitness apps, you have plenty of places to find clients, but which is best?
Of course, there is no clear answer to that. Each has its own pros and cons. Ultimately it’s best to use a combination of all three so that you can get the best parts from each of them. Your website is the best place to showcase your talents and give potential clients an in-depth view of what you offer. Social media is great for growing your audience and can be used as a standalone tool or to drag people to your website. On the downside, both the web and social media are crowded places with plenty of competition.
Finally, you have the option of using an app or working for an online training business. The benefits of this route include immediate access to clients, payment protection, less competition and support from the platform you work on. The only real drawback of this method can be the sign-up fees and commissions. That’s why we started Heck Yeah! We wanted to create an online marketplace where trainers and clients from around the world can connect. On Heck Yeah, there is NO SIGN-UP FEE and we take industry-leading low commissions on COMPLETED WORK ONLY!
3) Standing out from the crowd
The final step to successfully building an online personal training business is making sure that you stand out from the crowd. Trainers, like just about every other type of professional, are a dime-a-dozen. Success comes to those that are special. That doesn’t mean that you have to become a celebrity trainer. It’s more about having personality, character and providing a great training experience for clients. It’s also helpful to have something unique about you that will help people to remember you. This could be your untameable wild energy, a pink camouflage headband or a memorable catchphrase. Go ahead, harness your inner creativity…
On Heck Yeah, we require all our coaches to submit a video profile. We do this because it’s a proven way to help people identify with you more easily and pick up a greater number of new clients. In the online space, you only have seconds to make an impression, but if you do it well, you’ll be flying high and filling your appointment book in no time!